Nicole Dietrich takes ownership of tanning salon, now called Nikki’s Ultimate Glow, LLC


Nikki’s Ultimate Glow, LLC receives First Dollar visit ... Nikki’s Ultimate Glow, LLC, the tanning salon now under new ownership at 14 Spring Avenue in Waukon, recently received a First Dollar Visit from the Waukon Chamber of Commerce. Pictured above at that First Dollar presentation is Nikki’s Ultimate Glow, LLC owner Nikki Dietrich. Photo courtesy of the Waukon Chamber of Commerce.

The tanning salon that has been established at 14 Spring Avenue in Waukon is under new ownership as of the fall of this past year. Nicole Dietrich of Waukon has opened Nikki’s Ultimate Glow, LLC as of September 28, offering a wide variety of tanning lotions and accessories in store in addition to tanning services with a “main focus on keeping things affordable and convenient for everyone,” she said.

Dietrich was born in Waukon but raised in Prairie du Chien, WI. She moved back to the area and married Waukon native Dillon Dietrich. The couple has two sons, six-year-old Dayton and three-year-old Dexter, and the flexibility of owning her own business allows Dietrich to care for her family in whatever manner they may need.

“Our oldest son was born with cerebral palsy and has many health issues which require him to have multiple therapies and appointments,” she explained. “This business gives me the freedom to have him with me or change hours to fit his needs. It is nice to have the freedom to have my own hours.”

Dietrich attended Southwest Technical College in Fennimore, WI to complete her General Education requirements. She plans to remain in the Waukon area with her family, noting that “it’s such a welcoming environment.”

Helping people look and feel their best, in addition to getting to meet so many new people are what Dietrich lists as being the most rewarding aspects of running her own business. She admits, however, that the negative impact the COVID-19 pandemic has had on starting a business is certainly the greatest challenge she has faced.

Regardless of any challenge she has faced thus far, she continues to look to the future in growing her business. “We plan to eventually relocate to a bigger building with more beds,” Dietrich said in looking forward. “We are always looking for ways to make your experience with us better.”

Nikki’s Ultimate Glow, LLC is open Mondays from 12-6 p.m., Tuesdays and Thursdays from 12-7 p.m., Fridays from 12-6 p.m. and Saturdays from 9 a.m.-1 p.m. The business is closed each Wednesday and each Sunday. Call 563-568-1813 for more information about Nikki’s Ultimate Glow, LLC or to schedule an appointment.

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