by Julie Berg-Raymond
When a group of people in the Village of De Soto, WI were trying to come up with a phrase that described the area in succinct and compelling terms, it was because they wanted to capture the attention of folks looking for a break in their increasingly complex and information-glutted lives - a place to sojourn in peace and quiet, without it involving a remote mountaintop or a deserted island … a place with plenty of trees and water and starlit nights, but also wi-fi access and a world-class pizza.
Enter the founding members of the De Soto Area Tourism Commission - who nailed it, with the tagline “Near everything, away from it all.” The website for the Village of De Soto elaborates: “… the De Soto area is packed full of opportunities for enjoying outdoor sports, relaxing at a campsite, exploring natural wonders, experiencing history, finding great food and drink, and making new friends” (desotowi.com).